Over the decades, since approximately March 1985, the mainstream media, as well as marketing and advertising agencies alike, by and large have failed to educate themselves to, accuratley reporting on, and capitalizing within the immense value, incredible opportunities, and global sales of Premium dotCOM Domain Name Assets. Unfortunately, a consistant flow of misinformation passed along by lazy and uneducated journalists and arm-chair-spectators has fueled an humorous and amatuer narrative that Domain Names are 'irrelevant' and Premium Domain Asset owners are by default, 'Cyber-Squatters'. The law has been crystal clear for decades and the reality is GENERIC, Ultra-Premium dotCOM Domain Names are highly-lucrative Digital Assets worth millions or even tens-of-millions of U.S. Dollars: The world's 'original', digitally-native, provably-scarce, censorship-resistant, globally traded, 24x7x365, Real-Time auditable, recognizable, verifibable, Multi-Billion Dollar, Global Asset Class. In our global and digital-first tech-driven economy, many missed, and continue to miss, the blantantly obvious.

Impression-based advertising, random tweet storms, press releases, email newsletters, and passing out glossy stickers or colorful brand-wrapped candy at industry conferences is NOT unique or savvy, is NOT effective or modern, and is NOT creating long-term value as a cutting-edge strategy -- it is quite literally executing the exact same blueprint as everyone else, circa 1995 - 2005. The very special "We already have a Domain" crowd have cost you and your company marketshare and millions of dollars in lost revenue. Domain Name & IP education are mission critical:

You either own exclusive EMD dotCOM Domain Name Assets and control your relevant industry global marketing channels or you don't. If you do not, you are being third-party pimped by marketing firms, ad agencies, social media platforms, and legacy advertising companies which rent you short-term exposure and traffic while simulataneously holding your content hostage. Your business activities are subject to their Terms of Service and Privacy Policy and you can censored, suspended, or permenantly cancelled from third-party platforms. "If promoting your brand and company involves consistantly promoting someone else's brand and company you are the victim and the product of their company whether you realize it or not." The most modern, savvy, efficient, and effective vehicle for local and global customer acquisiton, marketplace leadership, increased revenue, long-term quanitfiable and sustainable growth is through Premium dotCOM Domain Name Asset ownership and development. Disagreeing is completely free, but numbers don't lie: You are loosing invaluable traffic and revenue every-single-day.

Most of the +370 Million Domain Names worlwide are completely worthless. That said, approximately 10% of the global supply of dotCOM Domain Names are 'Premium' or 'Ultra-Premium' Domain Name 'Assets' and are considered globally EXCLUSIVE, timelessly INTUITIVE, Instantly MEMORABLE, and typically, DEFINITIVELY REPRESENT entire business categories, specific geographical destinations, or popular global industries which have considerable consumer interest and monetizable commerical value. These types of highly sought after Premium dotCOM 'Domain Names' are very rare 'Digital Assets' and have a 'built-in' or default RESPECT, instantaneous TRUST, and global AUTHORITY from web surfers and competitors alike which provide their owner with free, highly-targeted traffic through direct-navigation, higher-recall in search, content-or-paid marketing and traditional advertising, as well as a boost in SEO, leading to more targeted traffic, increased visability, conversions, market share, revenue, and company valuation on a global stage -- a quantifiable and timeless competitive advantage. Assets matter.

When you own 'Category-Killer' Premium dotCOM Domain Name Assets you effectively own the global marketing channel and the industry on the Internet. Premium dotCOM Domain Assets are 'Commercial Manhattan Skyscrappers' and 'Exotic Caribbean Islands' in native digital format with a $8.49 annual renewal tax instead of six-figures and require no maintaince whatsoever: Internet Real Estate. Premium dotCOM Domains are your permanent ONE-OF-ONE EDITION 'Ownership' and global, real-time 'Forever Address' in cyber-space which is accessible to every human on Earth which can be leveraged for immediate development and monetization, 301/302-redirect to a corporate brand or specific product/service pages, to enhance marketing collateral, for parallel call-to-action campaigns and independent analytics, valuation boosts, attracting new capital, or simply as an agressive and savvy defensive strategy to save 'for a rainy day' while keeping the competition at bay in the meanwhile. These facts are now approaching 30 year global best practices and elementary marketing 101 yet still very few understand.

It is impossible to purchase a $1M traditional residential or commercial real estate asset and turn it into a $10M or $100M or $1 BILLION dollar exit -- but you can absolutely accomplish this with digital assets, Internet Real Estate. And all for just $8.49 per year renewal with zero property insurance, zero property taxes, and zero natural disaster, global pandemic, or otherwise unnoted yet directly relevant risk factors which exist with physical real estate or alternative asset classes. Although niche, per se, dotCOM Domain Names have been winning the ROI field test for decades without much mainstream limelight or fanfare.

Decades ago, Domain Names were complete free to register on a first-come-first-serve basis. As the Internet evolved, Premium dotCOM Domain Names began slowly and quietly selling to new owners for ($100 - $999) three figures, ($1,000 - $9,999) four figures, and eventually ($10,000 - $99,999) five-figures in the organically maturing Domain Name 'aftermarket' in private sales, on public online forums, and through live-video streaming delivered by professional acutioneers. Early on, news of an ocassional ($100,000 - $999,999) 'six-figure' dotCOM Domain Name Sale would be so 'unbelievable' many in fact did not believe them and simply ignored the industry.

The vast majority of corporations and individual investors worldwide refused to educate themselves and their teams for decades on the undeniable power and commercialization of the 'net and the unparalelled opportunities of a digtial-first global economy whereby digital BRANDING, digital TRAFFIC, digital ASSETS and subsequent digital INTELLECTUAL PROPERTY were 'King of The Hill' and were of mission-critical importance, to EVERYONE. Fast forward into 2021 and we have very frequent ($100,000 - $999,999) six-figure sales, rapidly increasing ($1,000,000 - $9,999,999) seven-figure sales, and now even numerous ($10,000,000 - $99,999,999) 'EIGHT FIGURE' Premium dotCOM Domain Name Asset Sales are a verified and documented reality.

You may find many Domain Name Registrars, independent Domain Name Brokers, and random domain name websites online which sell (or provide free) 'Apprasial Services' to curious Domain Name newbies for traffic or revenue.

THERE IS NO SUCH THING AS AN AUTOMATED 'DOMAIN NAME APPRAISAL'. You may have noticed something like, 'Suggested Marketplace Price' or 'Suggested Value' or 'Official Value Range' for Premium dotCOM Domain Name Assets: They are all completely toxic, completely invalid, completely useless, and laughably-irresponsible. HONEST Domain Name Experts will agree.

The 'true value' and eventual 'sales price' of Premium Domain Name Assets are NOT one in the same. Every single Domain Name Asset is very unique and every single owner has very different circumstances. Value is subjective therefore potential buyers must have patience, humilty, and invest time learning about this market. Before anything, the 'value equation' fundamentally begins with good 'ole fashion 'Supply-and-Demand' coupled with public and verified historical sales as important reference. Like with any asset class, market variables and personal circumstances play a key role, and of course the sector-specific knowledge and negotiating experience are a huge factor.

Diving deeper, there are a variety of dynamic and complex metrics which some buyers and sellers use to evaluate their asset inventory or potential acquisition targets: Short and long-term use cases, potential number of advertisers, partners, licensee's, or end-users, domain market and macro timing, as well as industry-specific competition, vertical, sector growth and TAM, local and global traffic metrics, higher-recall and conversion potential, reduced advertising expenses, valuation boosts, M&A potential, tax-incentive selling or buying, and more to evaluate the opportunity cost and long-term, tax-deductible value proposition. At the end of the day, if the owner of a highly-prized Premium dotCOM Domain Name Asset isn't motivated to sell, the only recourse is to raise your offer.

During the past decade it has become increasingly popular for both private and public corporations, as well as stealth-mode startups and private Domain Name investors, to include and execute a 'Non-Disclosure Agreement' to accompany their 'Domain Name Purchase Agreement' documentation therefore most Premium dotCOM Domain Name Sales never get reported to the media or bloggers directly, but later become 'public knowledge' through post-sale SEC Filings, venture funding decks, mergers and acquisitoins news, or perhaps expiration of the original agreement's N.D.A. terms.

Many companies often choose to strategically announce (and sometimes heavily promote) the acquisiton news of a 'rare-gem' Premium dotCOM Domain Name Asset to the public and their global audience but not leak the exact price point or any specific details in order to benefit from the massive wave of free advertising exposure through news and social media cycles which can often be in the range of six, or even seven-figures, in value to the company. Acquiring Premium dotCOM Domain Name Assets is a direct and massive signal to competitors and the marketplace at large; we are SAVVY, KNOWLEDGABLE, AGRESSIVE, PROACTIVE, AND SERIOUS as LEADERS in taking steps to serve more customers or clients and carve out more marketshare by owning impactful and timeless Digital Assets which represent our industry worldwide. Once they're sold to a competitor, to quote a famous Premium Domain Name Broker, they're officially, "Off The Market Forever".

That said, many choose to work with a dotCOM Domain Name Expert on their acquisition to help save time, energy, and while not gauranteed, potentially money. The number one reason companies seek out a top Domain Name Broker is because they insist on being represented to shelter their identity and to allow an expert to navigate the negotiation and transfer process on their behalf. Keep in mind, Premium Domain Name Brokers typically charge in between 10% - 20% depending on the brokerage, agent, or platform and depending on the price point of the Domain Name: Sometimes, with higher-end sales the commission can be negotiated upfront. In a recent trend, some Domain Name Registrars and Brokers are charging a 'flat-rate fee' to become a client: $50 - $500 in advance, plus commission.

If you're unfamiliar with the Domain Name industry at large or lack a deep understanding of Domain Asset values, savvy negotiation strategies, and the sometimes complicated transfer process, it is probably best to seek professional guidance from a true industry expert. As with any industry, do your homework. Be mindful that Domain Name Brokers 'eat what they kill' and can, sometimes anyway, maneveur like dirty old car salesmen and may not have your best interest in mind. Be diligent in reviewing legal documentation and their references. In our experience, many Domain Brokers are simply Domain Name 'Order Takers' who may not have ever owned, developed, acquired, or sold any significant Premium Domain Names themselves. ASK FOR HISTORICAL SALES, CURRENT BROKERAGE INVENTORY, AND PERHAPS EVEN THEIR OWN EXPERIENCE OUTSIDE OF REPRESENTING DOMAIN NAME BUYERS OR SELLERS. In our humble opinion, there are only a dozen or so individuals worldwide who have the global experience and true industry expertise to identify, analyze, appraise, represent, and successfully execute within this arena.

It's not always common knowledge or completely obvious but facts are facts and numbers don't lie: Some of the largest corporations in the United States of America - and in all major developed nations around the world - strategically aquire very valuable and very powerful Premium Domain Names to increase traffic, revenue, and to carve out marketshare all while defending their turf and stopping competitors from developing on highly-desirable Internet Real Estate. Value. Assets. Growth. Leadership. Here are 50 random examples of savvy brands:

Dell™ = CloudComputing.com
PetSmart™ = DogFood.com
Xerox™ = ColorPrinters.com
Godaddy™ = DomainNames.com
Walgreens™ = DrugStore.com
Zillow™ = NewHomes.com
Gillette™ = MensGrooming.com
1800Contacts™ = ContactLenses.com
AT&T™ = WebHosting.com
Procter&Gamble™ = BabyDiapers.com
NorthwesternMutual™ = LifeInsurance.com
Expedia™ = CarRentals.com
Skippy™ = PeanutButter.com
Travelers™ = TravelersInsurance.com
KraftHeinz™ = SaladDressing.com
EliLilly™ = BipolarDisorder.com
MensWarehouse™ = FormalWear.com
AvisBudget™ = AutoRental.com
Novartis™ = AlzheimersDisease.com
Hanes™ = PantyHose.com
MerckSerono™ = AllergyRelief.com
Rubbermaid™ = ToolBoxes.com
NYCB™ = CheckingAccounts.com
Dryers™ = IceCream.com
MerriamWebster™ = SpellCheck.com
ChickFilA™ = ChickenSandwhich.com
Enterprise™ = RentalCar.com
RaisingCanes™ = ChickenFingers.com
Bahlsen™ = SweetSnacks.com
AstraZeneca™ = AcidReflux.com
Bubbalous™ = BBQribs.com
BottomLine™ = DigitalBanking.com
Mondelez™ = CookieJar.com
H&RBlock™ = TaxCut.com
DicksSportingGoods™ = SportsGear.com
AnheuserBusch™ = DesignatedDriver.com
Philips™ = SemiConductors.com
IconMeals™ = MealDelivery.com
CitiBank™ = StudentLoan.com
EndangeredSpecies™ = ChocolateBar.com
AbbottLabs™ = InfantFormula.com
TheMotleyFool™ = WallStreet.com
SherwinWilliams™ = PaintingContractors.com
VailResorts™ = SkiRentals.com
DiscoverFinancial™ = GraduateLoan.com
ConairCorp™ = HairTrimmer.com
Bridgestone™ = TireSafety.com
F-Secure™ = VirusProtection.com
WhirlPool™ = FoodProcessors.com
NaturesOne™ = OrganicFormula.com
Wyndham™ = TimeShares.com
Boeing™ = NewAirplane.com
OfficeDepot™ = OfficeSupplies.com

Premium dotCOM Domain Names, aside from Bitcoin (BTC) of course, have grown in value faster than any asset class on Planet Earth and remain the most misunderstood and misrepresented asset class in the global technology and financial markets. Bitcoin Domain Sales around the world are estimated to be $50 Million - $100 Million at this point, but as network effects take over and the global financial technology revolution slowly spreads into every corner of the globe across all imaginery borders, many will comprehend the importance of the miracle invention of decentralized digital sound money and subsequently, there will remain only one true and time-tested priceless common denominator to capture: Exact-match, inutitive, memorable, category-and-industry-defining, Premium dotCOM Domain Name Assets realted to the 'Bitcoin Network' and 'Bitcoin Blockchain' and 'Bitcoin Wallets' and 'Bitcoin Exchanges' will become even more targeted, rare, sought after, valuable, and subsequently, will eventually be even more costly to those seeking to acquire.